Our Six-Step Process

Step 1: Initial Consultation

• We arrange an in-person or virtual meeting to learn more about you and your business.  In this discussion we focus on:
  • Introductions and getting to know you and your team
  • Getting to know and understand your business
  • Understanding your Digital Marketing goals
• The primary outcome of this meeting is to align around your goals and objectives.

Step 2: Research & Analysis

• Following our initial discussion, we work with our teams to evaluate and research use cases and options.  This phase could include:
  • Analyzing your website for effectiveness, performance, content, traffic, usage patterns and stickiness
  • Researching your social media presence, footprint and activity
  • Analyzing search engine performance and impact
  • Performing competitive analysis
• The primary outcome of this phase is to develop a strategic recommendation of options to meet your objectives

Step 3: Campaign Design

• In this phase we collaborate closely with you to design and develop your campaign. Some of the specific activities and deliverables include:
  • Statements of Work (SOW)
  • Project Plan with scope, timelines and iterative artifacts for your review
  • Key Performance Indicators (KPIs)
• We ensure that our strategy works with your business, not the other way around.
• The primary outcome of this phase is to develop a collaborative, comprehensive Digital Marketing campaign strategy.

Step 4: Campaign Build and Implementation

• In this phase we work with our teams on implementing the agreed upon campaign according to the project plans. Some of the deliverables in this phase could include:
  • Weekly status reports
  • Review meetings to keep you updated and aligned early
  • Tweaking the campaign as needed based on feedback
• The primary outcome of this phase is building and testing the campaign as per the SOW and project plans.

Step 5: Launch and Go Live!

• Once you are satisfied with the campaign build, we pick a date and time to launch the campaign. Some of the deliverables in this phase could include:
  • Press releases
  • Social Media updates and announcements
  • Website and Email announcements
• The primary outcome of this phase is the successful launch of your campaign!

Step 6: Monitor and Adjust

• Following the campaign launch, we gather feedback, analytics, and metrics for four weeks. Some of the key deliverables in this phase could include:
  • Website metrics and analytics
  • Social Media metrics and analytics
  • Key Performance Indicator (KPI) reports
  • Adjust campaign strategy and implementation as needed
• The primary outcome of this phase is to confirm the success of the campaign as evidenced by metrics and data.